Daily Mail
Digital
During my time at Daily Mail I have been tasked to create rich media advertisement for their website from concept to production.
Swell Billboard & Skins
Swell Billboard & Skins
Swell Billboard & Skins
The Swell Billboard ensures that the video starts playing as soon as it is in view, capturing the viewer's attention instantly. The expanded version of the video that appears on mouse-over creates a seamless transition from passive viewing to active engagement.
The Swell Billboard ensures that the video starts playing as soon as it is in view, capturing the viewer's attention instantly. The expanded version of the video that appears on mouse-over creates a seamless transition from passive viewing to active engagement.
The Swell Billboard ensures that the video starts playing as soon as it is in view, capturing the viewer's attention instantly. The expanded version of the video that appears on mouse-over creates a seamless transition from passive viewing to active engagement.
Moodskin
Moodskin
Moodskin
The Moodskin is particularly effective for brands that offer a range of products or services. As the user interacts with the billboard, new skin creative is displayed.
The Moodskin is particularly effective for brands that offer a range of products or services. As the user interacts with the billboard, new skin creative is displayed.
The Moodskin is particularly effective for brands that offer a range of products or services. As the user interacts with the billboard, new skin creative is displayed.
Video Wall Overlay
Video Wall Overlay
Video Wall Overlay
The Video Wall Overlay is an impactful and visually stunning ad format that can capture the attention of users and provide a memorable brand impression. The Video Wall is served with a transparent billboard, meaning that the video plays seamlessly behind the content without disrupting the user's browsing experience.
The Video Wall Overlay is an impactful and visually stunning ad format that can capture the attention of users and provide a memorable brand impression. The Video Wall is served with a transparent billboard, meaning that the video plays seamlessly behind the content without disrupting the user's browsing experience.
3-Stage Mobile Glide
3-Stage Mobile Glide
3-Stage Mobile Glide
This 3-stage Mobile Glide can include animation, providing an eye-catching and memorable impression. This expansion allows for the inclusion of more interactive elements, creating a highly engaging and immersive experience for the user.
This 3-stage Mobile Glide can include animation, providing an eye-catching and memorable impression. This expansion allows for the inclusion of more interactive elements, creating a highly engaging and immersive experience for the user.
This 3-stage Mobile Glide can include animation, providing an eye-catching and memorable impression. This expansion allows for the inclusion of more interactive elements, creating a highly engaging and immersive experience for the user.
2-Stage Mobile Glide
2-Stage Mobile Glide
2-Stage Mobile Glide
This 2 stage version of the mobile glide is a prototype currently under A/B testing. The addition of the pulsing arrow gives the user indication that there is an expanded unit when tapped. Going from a 3-stage glide to a 2-stage, this version offers a much better CTR (Click-through rate) performance.
This 2 stage version of the mobile glide is a prototype currently under A/B testing. The addition of the pulsing arrow gives the user indication that there is an expanded unit when tapped. Going from a 3-stage glide to a 2-stage, this version offers a much better CTR (Click-through rate) performance.
Multi-Layer Glide
Multi-Layer Glide
Multi-Layer Glide
As the user interacts with the Multi-Layer Glide, it expands to reveal additional content. This type of ad unit can be particularly effective for promoting a variety of products. By providing an interactive experience that encourages users to engage with the content, this type of ad unit can drive engagement and brand awareness.
As the user interacts with the Multi-Layer Glide, it expands to reveal additional content. This type of ad unit can be particularly effective for promoting a variety of products. By providing an interactive experience that encourages users to engage with the content, this type of ad unit can drive engagement and brand awareness.
Competition Page
Competition Page
Competition Page
A competition website presents a delightful method for Daily Mail to aid clients in connecting with their target audience while enhancing brand awareness through interactive involvement.
A competition website presents a delightful method for Daily Mail to aid clients in connecting with their target audience while enhancing brand awareness through interactive involvement.
Lindsey Gregory 2025